I've been on a complete hiatus due to my commitment with the advertising agency with AKQA. However, I thought why not blog about monetizing Instagram and social influencers now that it has become such a hot topic. Many individuals aspire to make money just by posting a simple image or story. Sounds like an awesome side gig, right? Because it is. Let's get straight into how much you can make with posting on Instagram.
How to Become an Instagram Influencer
Becoming an Instagram influencer doesn't happen overnight. It requires a lot of commitment and dedication and creating a social image or persona online. Most talent agencies deem Instagram influencers as accounts that have over 10,000 followers. If you are just under 10,000 followers, I would focus on trying to build your viewership and then come back and think about Instagram monetization. Unless you are in it for just the free products and samples, you are likely eligible to receive free stuff already. For the purpose of this post, the subject is centered around receiving monetary compensation in addition to product samples.
For those just getting into becoming an Instagram influencer, keep the creative sparks flying and you will get there eventually if you put enough time into it. It may take weeks, months, a year, or even several years before you hit a critical point, which is the nature of social media. It all depends how effective you are building your audience pool and if there is engagement in determining if brands want to sponsor you.
How Much Do Instagram Influencers Get Paid
This is just a rough ball estimate of how much Instagram Infleuencers get paid per tier of followers. Obviously there is much more than just followers numbers like audience engagement and loyalty, but let's keep it simple. I'd say for every 10,000 followers, each post should ideally generate at least $100.
- 10,000 followers - $100 per post
- 100,000 followers - $1,000 per post
- 250,000 followers - $2,500 per post
My numbers are a bit conservation so offers for instagram influencer sponsorship per post can potentially be more. The nature of the business is that it can be very lucrative when sponsorship inquiries comes in. However, the problem most social influencer face is balancing the number of sponsored posts to real, organic posts to keep an account from being flagged as a "sell-out." There will always be a rift between seeming fake so I highly recommend Instagram influencers to be mindful of how many sponsored posts are published in sequence. The influencer market is still very young and to be blunt audiences don't like ads and feeling used to compensate someone else. All in all, just be mindful!
How to Monetize Instagram Effectively?
If the only way you are seeking out Instagram endorsements by posting your email on your profile, you are doing Instagram monetization all wrong. If you want the higher compensation offers, you should be actively seeking these offers out by joining influencer networks. Below are some influencer networks I highly encourage you to join if you are interested in viewing what's on the market or what brands are actively seeking brand endorsements from Instagram influencers.
Anywho, here is the list.
- Activate by Bloglovin
- Shop Style Collective
- Social Fabric
- Grape Vine Logic
- Social Native
I recommend joining a few or all these influencer networks because they will be instrumental in helping you achieve more sponsored campaigns. It is all about having your options open and determining if you want to continue with said campaign.
Anywho, I hope you guys thought this post was insightful.